Marketing Analyst
Metro Manila
JOB REQUIREMENTS:
- Strong work ethic, self-motivated, and willingness to take initiative.
- Excellent in organization and planning, project management, teamwork, communication, problem solving and analysis, formal and impromptu presentation skills, adaptability, innovation, creativity, collaborations, good decision-making, multitasking, and can handle pressure
- Possess at least a Bachelor’s/College Degree in Marketing, Business Studies/Administration/Management, Industrial Engineering, Finance, Computer Science/Information Technology, or equivalent
- Gained at least 1 year of working experience in the field of information systems and technology industry
- Preferably 2-4 years Experienced Employees specializing in Marketing/Business Development or equivalent
- Proficient in marketing research, statistical analysis, and data visualization
- Adequate knowledge in data collection methods (e.g. polls, focus groups, surveys, etc.)
- Experienced in identifying target audiences and devising marketing strategies and campaigns that engage, inform, and motivate sales
- Proficiency in online marketing and social media strategy
- Ability to handle multiple brands
- With essential skillsets in content writing
- With experience in photo and video shooting, developing, and editing
- Applicants must be willing to work in Taguig City and/or remotely.
RESPONSIBILITIES:
- Initiates market research to identify market trends and target customers need and analyzed their findings as it affects the business.
- Perform SWOT analysis, together with strategy recommendations, and BCG Analysis based on market research
- Prepare a marketing plan and present it to management
- Formulates, directs, and coordinates marketing activities and policies to promote products and to increase brand awareness
- Develops aggressive marketing programs to support the attainment of sales targets of the organization.
- Measures and reports performance of all marketing campaigns and assesses against goals (ROI and KPIs).
- Devise, conduct, and evaluate customer focus research [e.g. surveys, questionnaires, focus group discussions, opinion polls, usage image & attitude (UAI) study], market condition, and competitor information
- Gather and analyze statistical data using modern and traditional methods to collect it
- Interpret data, formulate reports, and make recommendations
- Manage lead generation activities (e.g. webinars, trade shows, exhibits) that market the products and the brands.
- Remain fully informed on market trends, other parties research, and implement best practices
- Evaluate emerging technologies
Application
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